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Collisionology™

The Five Things Stopping You From Bringing Alignment In-House

Posted by Chief Automotive on Sep 4, 2019 7:32:00 AM

There are a lot of potential benefits to bringing wheel alignment in-house at your collision repair shop. You could significantly reduce cycle times, because you won't have to transport the vehicle to a specialty alignment shop and wait for the work to be completed on their schedule. You could bring in more profit, because you'd be able to accurately estimate more alignments and keep all the revenue instead of sharing it with a second shop. And, you could protect your reputation because your team is charge of the repair from start to finish. 

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Topics: Wheel Service

Why You Should Keep Wheel Service Work In-House

Posted by Chief Automotive on Aug 12, 2019 7:50:00 AM

Customers send their damaged vehicles to your body shop for repair. They’re trusting you to do whatever necessary to make it look and drive like new again – as soon as possible.

After spending hours straightening the frame or unibody, replacing parts and giving the vehicle a nice new coat of paint, it’s time to hand it off to another shop for alignment.

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Topics: Wheel Service

Is Outsourcing Alignment Really Worth it?

Posted by Chief Automotive on Jul 31, 2019 9:21:00 AM

There are a lot of preconceived notions around outsourcing alignment services. Many shops think they can't bring alignment in-house because they lack the space, technician knowledge or budget to make it happen. But that's not the whole story. When you take a closer look at all the costs involved with outsourcing alignment, bringing it in-house starts to make a lot more sense. 

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Topics: Wheel Service

Adding Alignment to Your Shop

Posted by Chief Automotive on Apr 30, 2019 2:18:25 PM

You go to great lengths to repair every vehicle according to your high standards. Then, you send it somewhere else for alignment. Now your reputation is at the hands of someone else. It doesn't matter how high your standards were if a poor alignment creates a new problem, does it?

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Topics: Wheel Service

The Benefits of Chief University Training

Posted by Chief Automotive on Feb 27, 2019 4:46:48 PM

“Do it right the first time.”

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Topics: Training

Chief Fast Fact: 360-Degree Measuring

Posted by Chief Automotive on Nov 30, 2018 4:32:36 PM

How fast can your techs repair a vehicle? It depends on the damage, right? It also depends on whether or not you accurately measured the damage in the first place. This includes the damage you can see with your eyes, and the damage that lies underneath. Before you start pulling, you've got to measure quickly and accurately. That's why you need 360-degree measuring capabilities in your shop. 

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Thanking the Veterans who Make Chief Proud

Posted by Chief Automotive on Nov 11, 2018 10:00:00 AM

There are a lot of men and women at Chief Automotive who go above and beyond to make our customers happy and our products the very best. This Veterans Day, we’re especially grateful to those who have served in our armed forces. There are 37 veterans who bring their talents, drive and commitment to our team. As we thank them all for their service, we invite you to get to know one of our veterans a little bit better.

Meet John Bilton.


What branch did you serve, and for how long?
I served as a Dental Tech in the Navy from 1985 to 1989.

What motivated you to join the military?
I joined the Navy, along with many of my classmates at the same time, as a way to pay for my schooling. I always wanted to travel as I had never really been too far from Madison at that age.

How does your experience in the military help your work at VSG today?
The Navy taught me better self-discipline and how to communicate with my co-workers. It helped me to pay better attention to detail as well.

Tell us a bit about your family and what you like to do outside of work.
I've been married to my wife Kelley for 3 years. We have two children, Brandon and Britany, and two grandsons Max and Eli. We enjoy traveling whenever possible, wine trails, and spending time with our kids and friends. I also really enjoy my co-workers at Chief. I enjoy being a part of this group very much. Good people.


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Chief Fast Facts: Welding Aluminum Faster and Better

Posted by Chief Automotive on Nov 2, 2018 1:00:00 PM

Efficiency is key to driving revenue and getting the most out of every job. But if you're really going to work faster, you have to work smarter, too. The right tools and techniques keep your techs operating at their best and your customers satisfied with the result.

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Fundamentals of Design Based Auto Body Repair

Posted by Chief Automotive on Oct 22, 2018 9:00:00 AM

The design of modern cars and trucks has changed, and with it, so has auto body repair. Now, more than ever, vehicle repairs should be modeled after OEM specifications in order to maintain the integrity of the vehicle's design. By repairing to OEM specs, collision forces will be properly absorbed and directed around the passenger compartment to keep drivers safe when they're back on the road.

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Topics: Auto Body Repair

What you need to know about frame machines.

Posted by Chief Automotive on Oct 4, 2018 10:30:00 AM

Body shops should choose repair equipment as if their business depends on it – because it does. Your shop is only as good as the services you provide, and choosing great equipment means you’ll provide great service. Make the right frame machine selection and your reputation will grow and your customer base will follow suit.

When it comes to collision repair, great service boils down to three key things:

  1. repair quality
  2. estimate accuracy
  3. speed of repairs

Let’s take a closer look at those areas and explore how the frame machine you use affects each one.

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Topics: Auto Body Repair, MSO