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Collisionology™

Is Outsourcing Alignment Really Worth it?

Posted by Chief Automotive on Jul 31, 2019 9:21:00 AM

There are a lot of preconceived notions around outsourcing alignment services. Many shops think they can't bring alignment in-house because they lack the space, technician knowledge or budget to make it happen. But that's not the whole story. When you take a closer look at all the costs involved with outsourcing alignment, bringing it in-house starts to make a lot more sense. 

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Topics: Wheel Service

Adding Alignment to Your Shop

Posted by Chief Automotive on Apr 30, 2019 2:18:25 PM

You go to great lengths to repair every vehicle according to your high standards. Then, you send it somewhere else for alignment. Now your reputation is at the hands of someone else. It doesn't matter how high your standards were if a poor alignment creates a new problem, does it?

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Topics: Wheel Service

The Benefits of Chief University Training

Posted by Chief Automotive on Feb 27, 2019 4:46:48 PM

“Do it right the first time.”

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Topics: Training

Chief Fast Fact: 360-Degree Measuring

Posted by Chief Automotive on Nov 30, 2018 4:32:36 PM

How fast can your techs repair a vehicle? It depends on the damage, right? It also depends on whether or not you accurately measured the damage in the first place. This includes the damage you can see with your eyes, and the damage that lies underneath. Before you start pulling, you've got to measure quickly and accurately. That's why you need 360-degree measuring capabilities in your shop. 

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Thanking the Veterans who Make Chief Proud

Posted by Chief Automotive on Nov 11, 2018 10:00:00 AM

There are a lot of men and women at Chief Automotive who go above and beyond to make our customers happy and our products the very best. This Veterans Day, we’re especially grateful to those who have served in our armed forces. There are 37 veterans who bring their talents, drive and commitment to our team. As we thank them all for their service, we invite you to get to know one of our veterans a little bit better.

Meet John Bilton.


What branch did you serve, and for how long?
I served as a Dental Tech in the Navy from 1985 to 1989.

What motivated you to join the military?
I joined the Navy, along with many of my classmates at the same time, as a way to pay for my schooling. I always wanted to travel as I had never really been too far from Madison at that age.

How does your experience in the military help your work at VSG today?
The Navy taught me better self-discipline and how to communicate with my co-workers. It helped me to pay better attention to detail as well.

Tell us a bit about your family and what you like to do outside of work.
I've been married to my wife Kelley for 3 years. We have two children, Brandon and Britany, and two grandsons Max and Eli. We enjoy traveling whenever possible, wine trails, and spending time with our kids and friends. I also really enjoy my co-workers at Chief. I enjoy being a part of this group very much. Good people.


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Chief Fast Facts: Welding Aluminum Faster and Better

Posted by Chief Automotive on Nov 2, 2018 1:00:00 PM

Efficiency is key to driving revenue and getting the most out of every job. But if you're really going to work faster, you have to work smarter, too. The right tools and techniques keep your techs operating at their best and your customers satisfied with the result.

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Fundamentals of Design Based Auto Body Repair

Posted by Chief Automotive on Oct 22, 2018 9:00:00 AM

The design of modern cars and trucks has changed, and with it, so has auto body repair. Now, more than ever, vehicle repairs should be modeled after OEM specifications in order to maintain the integrity of the vehicle's design. By repairing to OEM specs, collision forces will be properly absorbed and directed around the passenger compartment to keep drivers safe when they're back on the road.

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Topics: Auto Body Repair

What you need to know about frame machines.

Posted by Chief Automotive on Oct 4, 2018 10:30:00 AM

Body shops should choose repair equipment as if their business depends on it – because it does. Your shop is only as good as the services you provide, and choosing great equipment means you’ll provide great service. Make the right frame machine selection and your reputation will grow and your customer base will follow suit.

When it comes to collision repair, great service boils down to three key things:

  1. repair quality
  2. estimate accuracy
  3. speed of repairs

Let’s take a closer look at those areas and explore how the frame machine you use affects each one.

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Topics: Auto Body Repair, MSO

The Repair Tools You Need to Save Time

Posted by Chief Automotive on Sep 26, 2018 10:00:00 AM

Body shops live and die by cycle times. It’s a basic fact of business that you need to get each vehicle in and out as efficiently as possible. Customers want repairs done quickly and correctly – you and your techs both know that. So what can you do to make it happen? Of course having a knowledgeable staff is a must. And setting them up with the tools for success is just as important. Here are three body shop repair tools that can help cut cycle times:

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Topics: Auto Body Repair, Shop Tools

Tips for Hiring the Right Auto Body Technicians

Posted by Chief Automotive on Sep 25, 2018 8:00:00 AM

Hiring the right auto body technicians for your shop can be a challenge. The candidate list seems short to begin with, since there's a shortage of technicians out there. Plus, you need to make sure that the person you're hiring is skilled enough to do the work to your standards and has the right attitude to fit in with your shop. 

So how do you do it? Hiring the right techs requires a two-pronged approach:

First, attract great prospects.

Second, pick the right one.

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Topics: Training